Why a custom CRM rather than a generic tool?
Off-the-shelf CRMs are designed for large companies. For a small business, they create more problems than they solve.
Too expensive for what you use
Salesforce, HubSpot, Pipedrive… You pay 50 to 150 € per user per month for features you never open. Over a year, that costs more than a custom CRM that does exactly what you need.
Too complex to configure
Hundreds of fields, cryptic workflows, integrations to set up. The result: your team stops using it and goes back to Excel. A custom SMB CRM is designed to be used from day one.
Not built for your business
Generic CRMs are designed for everyone, which means no one. Your sales pipeline is unique, your stages are specific, and your business data does not fit any standard box.
Your custom CRM, exactly what you need
Every CRM we build is unique. Here are the building blocks we assemble around your activity.
Contact and company management
A clean contact base, structured around your needs. Interaction history, custom tags, segmentation by business criteria. Everything is centralized, nothing gets lost.
Custom sales pipeline
Your sales stages reflect your real process, not a generic template. Kanban view, forecast amounts, conversion rate per stage. You know exactly where every deal stands.
Smart automations
Automatic follow-ups after X days without a reply, alerts when a deal stalls, personalized follow-up emails. Your CRM works for you while you are with your customers.
Real-time reporting and KPIs
Forecast revenue, closing rate, average sales cycle length, performance per sales rep. Actionable data, not useless charts.
How we build your custom CRM in 2 weeks
Needs audit
We analyze your current sales process in 30 minutes: how you manage prospects, what information you track, where you lose time. We identify the automations with the highest impact.
Custom development
We build your CRM with Next.js and Supabase. Intuitive interface, personalized pipeline, automations via N8N. You validate at every step, we adjust in real time.
Delivery and onboarding
Your CRM is deployed, your data is imported, your team is trained. All in 2 weeks. We stay available for post-launch adjustments.
How much does a custom CRM cost?
Every project is different: we build a custom solution, quoted according to your scope and priorities. No monthly subscription piling up, you know exactly what you pay.
A generic CRM at 100 € per user per month is 4,800 € a year for a team of 4. Your custom CRM costs less from the very first year.